Playboy has always been more than a magazine; it is a lifestyle brand rooted in the core values of freedom of expression, equality and the conviction that pleasure is a fundamental human right. A purveyor of culture and an avid supporter of art, innovation and bold perspectives, Playboy has featured important writers from Hemingway to Steinbeck, artists from Warhol to Dali, performers from Ella Fitzgerald to the Grateful Dead, and has published interviews from Martin Luther King Jr. and Betty Friedan to Steve Jobs and Stephen Hawking. As the world progresses, so do we. We are undergoing a major transformation, inside and out. We remain committed to our role as a progresssive force and a cultural leader, but we’re changing the lens. Today, more than 90% of Playboy’s photographers, more than 75% of our workforce, and 50% of our e-commerce customers identify as women. We have changed our slogan from “Entertainment for Men” to “Pleasure for All” because it is more consistent with our mission to create and champion a judgment-free, egalitarian culture in which all people can pursue pleasure. It is this platform that resonates with our current customer base (nearly two-thirds of whom are under the age of 35) and drives billions of dollars in global consumer spending annually. Today, our customers proudly wear our iconic and provocative rabbit head, one of the most recognizable logos in existence, signaling to the world they too value free expression, believe in the power of creativity and value healthy cultural discourse just as much as a healthy sex life. Through our experiences, products and content, we encourage all to find comfort and confidence in their own bodies and to explore what pleasure means to them.

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